Marketing Manager


Position Summary

The Marketing Manager will be responsible for ongoing commercialization efforts for the current generation CorPath GRX System. The Marketing Manager will interface directly with customers, field personnel, and cross functional teams and will be responsible for building a comprehensive marketing strategy to educate the clinical community on the value of robotics and increase adoption of CorPath GRX. This individual will be responsible for downstream marketing activities and will also partner with Product Management as needed during the product development process to support commercialization of future technologies.

Primary Responsibilities

  • Contribute to strategic planning efforts, manage major work streams, and execute on tactical activities that support the advancement of vascular robotics, the launch of new product features and the entrance into new global markets
  • Lead the launch of new product features including hardware and software updates; partner with Product Management to transition projects from development to commercialization and manage project timelines and activities for commercialization
  • Scope and prioritize downstream marketing activities based on business needs, budget, and customer impact
  • Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
  • Work closely with customers and field personnel to solicit feedback on CorPath GRX and translate key learnings to adjust commercial tactics and marketing campaigns
  • Partner with Clinical, Regulatory and Med Affairs on the development of a clinical strategy to support desired marketing claims, segmentation, and messaging
  • Identify new ways to educate and engage prospective customers through various channels including industry conferences, digital marketing, and educational events and execute on tactical initiatives

Desired Skills and Experience

  • Bachelors in Marketing, Business, Communications or other related field, MBA a plus but not required
  • 5-8 years’ in Marketing or Product Management, medical device and interventional experience preferred
  • Experience working with cross-functional teams including but not limited to Sales, R&D, Clinical, and Quality
  • Experience interacting with and gaining input from customers and influencers
  • Ability to work both independently and as part of a team
  • Strong interpersonal and analytical skills
  • Excellent communication (verbal & written) and presentation skills
  • Ability to prioritize and handle multiple tasks and projects concurrently
  • Expert knowledge of Microsoft Office Suite including PowerPoint, Word, and Excel
  • Ability to travel 20-30% of the time
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